Serena is just one of many athletes and celebrities who've joined the Digital Death: Keep a Child Alive campaign honoring World AIDS Day. To donate simply text "SERENA" to 90999.
From the press release above (in case you can't read it): Serena Williams sacrificed her digital life to help save millions of real lives affected by HIV/AIDS in Africa and India. That means no more Facebook or Twitter updates from her until $1,000,000 is raised to buy her life back.
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